Wall finishing materials business has always been one of the most profitable types of business. The increase of building and construction works in recent years has been followed by the growth in demand for wall finishing materials, so if you plan to start a profitable, cost-effective business you should consider dealing with wall finishing and decorative materials.
The keys to success are choosing the best type of material or materials to attract future customers and to provide the best price offer and services on the market.
One of the traditional types of wall covering materials is paint. Paint is a mixture of four basic ingredients: pigments, resins, solvents, and additives. Pigment is the color, the resin is the binder or glue, and the solvent is the carrier that makes it liquid and evaporates as the paint dries. Additives also provide specific performance characteristics.

There are 4 main types of paint:
1. Emulsion paint
2. Alkyd paint
3. Powder paint
4. Silicate paint
1. Emulsion paints consist of particles (pigments, resins and additives) that fuse together when the paint dries creating a film of paint on the wall. Once this happens the polymer can’t be dissolved in water, and you can’t wash emulsion paint off the wall once it has dried. This type of paints is eco-friendly, odorless and fire-resistant. Emulsion paints are suitable for almost any surfaces, but for wall decoration additional preparation is required.
Emulsion paints can be divided into several types:
- Water-based emulsion and water-dispersion paints are ideal for ceilings and walls as they are thick and easy to apply. They are humidity – resistant and can be easily used in rooms with high level of humidity like kitchens and bathrooms. They are breathable and durable, don’t crack, and colors don’t fade in the sunlight. Water-based emulsion paints can be in different colors. Water-dispersion paints are usually white.
- Acrylic paints are composed of particles of plastic acrylic resin suspended in water (acrylic polymer emulsion) and pigment. They are eco-friendly, breathable, water resistant, durable, and have a high level of elasticity. However, this type of paints is rather expensive.
- Polyvinyl acetate (PVAc) paints are the cheapest kind of paints. They are eco-friendly and odorless but less durable than other kinds of paint and colors fade with time.
- Latex paints can be used for different kinds of surfaces: wallpapers, walls, ceilings, plasterboard. They are easy to work with and dry more quickly (approx. 60 mins) than other kinds of paint. Latex paints are water-soluble and when they dry, they become water-resistant. They have superior resistance to cracking and fading, especially when exposed to bright sun. Latex paints have much better characteristics than other types of paints but they are one of the most expensive types.
- Silicone paints are ideal for all kinds of mineral surfaces. They are water-based and have silicon binder. This type of paints is highly water resistant, breathable, flexible and durable, but rather expensive.
2. Alkyd paints have synthetic alkyd resin as a binder. They are resistant to damage, waterproof, UV- and moisture resistant. They are usually used in hallways, kitchens and bathrooms. They can be also applied over unfinished wood. Alkyd paints retain their sheen for much longer than other types of paint. When considering alkyd paint, one should be aware of a few drawbacks. Alkyd paints are more toxic for the environment than water-based paints and are not easy to clean, so you need to make sure, you tape or cover anything you don’t want to get painted.
3. Powder paints have organic polymers as binders and are dissolved in water according to your needs. They can be used only in dry rooms and have low water resistance. They have a big range of colors.
4. Silicate paints have a potassium silicate binder which forms a micro crystalline silicate bond with the surface. This results in the coating becoming part of the surface, rather than forming a film. The coating is highly breathable but at the same time resistant against the further ingress of water. Silicate paints are suitable for all kinds of surfaces, unaffected by UV-rays and extremely durable, but they are quite expensive and only available in a limited color pallet.
In general, paints are one of the best ways to decorate your walls and create an interior design, but they are not easy to apply, can’t cover cracks or defects of surfaces, and can’t be partly renovated. They have no anti-static effect, and no additional heat and sound insulation. So if you are looking for the best material that has no disadvantages and the best quality characteristics, you should consider
SILK PLASTER decorative plasters.
SILK PLASTER decorative plasters are a modern finishing materials that combines all the best characteristics of paint and wallpapers.
SILK PLASTER decorative plasters are seamless, easy to apply and repair. Due to a high level of elasticity, they can be applied even in rooms with uneven walls, defects and cracks on the surface.
This
high quality material has good thermal insulation, sound insulation and anti-static effects. It is breathable, moist resistant, and hypoallergenic. The content is simple and eco-friendly: textile and cellulose fibers, decorative and mineral additives, adhesive / binding agent.
Customers can
chose from 21 collections, more than 300 colors, textures, and solutions to create the desirable interior designs. The world's largest palette of colors and textures is being constantly updated.
Comparison table of characteristics:
Finding the best quality products and a reliable long-term partner is crucial if you want to start a successful business.
SILK PLASTER has more than 20 years of success and a wide distribution and sales network on the market. More than 1000 SILK PLASTER outlets, multi-brand stores and independent sellers are located all over the world. SILK PLASTER is always ready for cooperation. The company supports its dealers, organizes webinars, seminars, trainings, and provides discount systems and all the necessary marketing materials for stores (installations, color samples, catalogs, posters) and for on-line trade (pictures, design samples, articles, video materials).
You can start your business in any country of the world! Due to high quality and unique characteristics, SILK PLASTER decorative plasters are suitable for any type of climate. The extensive color palette and range of textures provide the best choice options for any market.
If you have any further questions about decorative plasters or cooperation contact us.