Business with wallpapers

Wall finishing materials are constantly in demand. Dealers who sell them do not complain about the lack of customers as according to statistics renovations are made every 5^th year. Major construction repairs are held not that often, so if you plan to start a profitable business you should consider dealing with wall covering materials.

Choice of finishing materials and ways to attract customers

When it comes to interior finishing materials, customers often want to use trendy modern materials. Of course, there are also customers who prefer classic wallpapers in standard colors, but new modern unique finishing materials like Silk Plaster decorative plasters (liquid wallpaper) become more and more popular on the market. Before starting your business you need to decide if you want to focus on one particular kind of finishing material or present a full range of them. Working with one supplier and presenting one kind of a unique modern product may be the best option to make your business successful.

Nowadays, there is a big choice of finishing materials and wall covering materials on the market. Let’s have an overview of some of them.

Traditionally the most widely used wall finishing material is wallpapers.

Types of wallpapers:

- Cellulose Wallpapers are a traditional type of wallpapers. Cellulose is the main component of the product. They can be single or double layered. They are eco-friendly and widely used for bedrooms and dining rooms. Cellulose wallpapers can be in different colors, have different ornaments, pictures and patterns. They are affordable and accessible, however, colors fade in the sun, they are not seamless, less durable than other types of wallpapers, not easy to apply, not moist resistant and are not washable.

- Non-woven Wallpapers can be divided into two types: 

1) wallpapers with a non-woven backing and a top decorative layer of another material - usually vinyl or acrylic; 

2) fully non-woven wallpapers which are usually produced for painting. Non-woven fabric is usually called a durable non-woven material, which is created from the fibers of fabric and paper.

In general, non-woven wallpapers of both types are flexible, durable, breathable and non-flammable. They don’t accumulate dust and are moist- and light- resistant. However, the material is quite expensive, not seamless and requires additional expenses on wall alignment, glue and, in some cases, paint.

A full description of vinyl or acrylic non-woven wallpapers will be given below.

   - Vinyl Wallpapers consist of paper or non-woven material as a base, and a vinyl upper coating. There are several types of vinyl wallpapers:

* Expanded Vinyl wallpapers are printed with a special ink that expands with heat giving them effect known as "blown" creating textured wallpaper surface



* Hot-stamped vinyl wallpapers include heavy vinyl (deeply embossed using a thick vinyl material that is difficult to work with, but it can easily hide the roughness of surfaces) and compact vinyl (imitation of various surfaces, textures, and materials).

* Silk screen printed wallpapers consist of vinyl and silk threads, that create expensive and unique glow.

* Smooth vinyl wallpapers are ideal for rooms that require frequent and thorough wet cleaning.

* Hard vinyl (evaporated vinyl) wallpapers produced by evaporation of polyvinyl chloride and paper base. This type of wallpapers is recognized as hypoallergenic and environmentally friendly.

Vinyl wallpapers are washable, scrub- and light- resistant, resistant to moist, relatively cheap and durable. They can cover imperfections of walls and are frequently used in kitchens, dining rooms and bathrooms. However, they are not breathable and some types of vinyl wallpapers might extract toxic fumes, so they should not be used in bedrooms and poorly ventilated rooms. They are not seamless, can’t be partly renovated and are not easy to apply, especially if they have an ornament or a complicated design.

- Acrylic or Acrylic Coated Wallpapers are an analog of vinyl wallpapers. They have a paper or non-woven material base which is covered with acrylic. The acrylic layer forms 3D prints or patterns on top of the base. It doesn’t cover the surface completely and that makes them breathable. They are more eco-friendly as acrylic is a non-toxic material and are cheaper than vinyl wallpapers, but less durable and less moist resistant. Just like vinyl wallpapers, acrylic ones are not seamless, not easy to apply and can’t be partly renovated.

- Textile wallpapers have a non-woven or paper base and a top decorative layer. According to the content of the decorative layer they can be divided into several types:

* Silk wallpapers have some percentage of real silk in their content and usually produced upon request.

* Linen wallpapers are made of linen and other composite materials.

* Velour wallpapers production process is very complex. The main components are paper and nylon pile.

* Felt wallpapers are divided into 2 varieties: wallpaper made of natural felt fabric and wallpaper made of its analog (microfiber, polyester, acrylic, polypropylene).

Textile wallpapers are breathable, eco-friendly, and provide exceptional insulation qualities and gorgeous unique designs but they are non-durable, extremely expensive and hard to apply.

- Metallic Wallpapers have non-woven or paper base, and a decorative layer made of aluminum foil. They can visually widen the space, so it is perfect for small rooms. Due to aluminum foil, this wall covering material is extremely durable, moist- and UV- resistant, though, it is not scrub-resistant, thin (requires proper surface preparation), not breathable and expensive.

- Fiberglass wallpaper is a kind of cloth made of fiberglass yarn. Fiberglass is a natural material made of dolomite, soda, silica sand and lime. The yarn is produced at a temperature of 1200 degrees, drawn in various shapes and thicknesses. This wall covering material is eco-friendly, moist resistant, does not accumulate static electricity and dust. Fiberglass wallpapers are extremely durable, so it is hard to remove them. They are more expensive than cellulose or vinyl wallpapers, can’t be partly renovated, and have limited choice of patterns.

- Photo wallpapers are a unique way to decorate your walls. Images are printed on non-woven, synthetic, vinyl or paper base. Nowadays, the quality of the printing is incredibly high and there is a big choice of images or you can provide your own image. The main feature of this finishing material is its uniqueness, but it is rather expensive and it can’t be partly renovated. Other advantages and disadvantages of this type of wallpapers mainly depend on the quality of the base.

- SILK PLASTER decorative plasters (liquid wallpaper) are the latest trend in decorating. It is a unique innovative non-toxic eco-friendly type of wall finishing materials that is becoming more and more popular. The content of Silk Plaster is simple and eco-friendly: textile and cellulose fibers, decorative and mineral additives, adhesive / binding agent.

SILK PLASTER offers a selection of 21 collections, more than 300 colors, textures, and solutions for interior designs. The world's largest palette of colors and textures is being constantly updated.

SILK PLASTER decorative plasters have no disadvantages and can become the best choice for your business.

Decorative plasters are seamless, easy to apply and repair. Due to a high level of elasticity, they can be applied even in rooms with uneven walls, defects and cracks on the surface.

This high quality material has good thermal insulation, sound insulation and anti-static effects. It is breathable, moist resistant, and hypoallergenic.

Another distinctive feature of liquid wallpaper is that the material can be used to create unique pictures and ornaments by using different colors, textures and additives to achieve unique designs.

Comparison of characteristics 

Besides the great quality of finishing materials, one more way to attract customers is to present a discount system. It is one of the most effective marketing strategies. The original prices of the products also have a big importance. They should never be excessive not to scare away customers. But the only way you can set an acceptable reasonable price for products is by working with good reliable suppliers.

   

Silk Plaster is a world leader in decorative plaster manufacturing. The company has more than 20 years of success and a wide distribution and sales network on the market. More than 1000 SILK PLASTER outlets, multi-brand stores and independent sellers are located all over the world. SILK PLASTER is always ready for cooperation. The company supports its dealers, organizes webinars, seminars, trainings, and provides discount systems and all the necessary marketing materials for stores (installations, color samples, catalogs, posters) and for on-line trade (pictures, design samples, articles, video materials).

You can start your business in any country of the world! Due to high quality and unique characteristics, SILK PLASTER decorative plasters are suitable for any type of climate. The extensive color palette and range of textures provide the best choice options for any market.

If you have any further questions about decorative plasters or cooperation please contact us.